CareerJSM

Job search management app for job-seekers and HR agencies

When
2016-2018
What
Interface design, user interviews, user research, copywriting, branding, development

Summary

I designed a web application to help job seekers track and manage their job search. Through user interviews, design sprints, and iterative deployments, I helped build and pivot the product into a platform that helps train and coach any person to find a job in today's market. It's now being used in 8 countries, with over 6000 active users.


Background

Job-seekers have a lot to worry about. Sometimes, they've been out of the job hunt for a while and need to refresh their skills to compete. While there are several resources online, most of them were separate one-off tools that don't account for a user's technical literacy, nor their emotional state-of-being. If they've just lost a job, they can be in a sensitive emotional state so it's important to be empathetic and nurturing through their difficult time.

CareerJSM sought to help these people out, and I was in charge of the design of the app. We partnered with outplacement agencies to learn and maximize the results and effectiveness of our services.

The Resume Builder I designed had various templates to offer the user some customization.

Measuring success

We were designing an app with a suite of tools and resources, that needed to fulfill a set of requirements:

  • users with low technical literacy should be able to the app easily.
  • users need to be able to manage their job search, with the tools provided offering comparable or better value than competitors.
  • branding and copy needed to consider the users potential emotional and mental state.
  • increase user satisfaction, engagement.

To address our user's needs, I conducted user interviews and surveys to find pain points and areas of improvement. In one case, I discovered that many users have difficulty building authentic relationships with people (i.e.: not a transactional relationship), which was not something the team had considered. After seeing the potential value of this need, I facilitated a team design sprint to address these issues and created a networking dashboard.

A blank networking dashboard that a user might see.

Designs

The start of any new process is registration and onboarding. While working with outplacement agencies, I created a registration user flow that would work cohesively with consultants. I used thoughtful copy, layout, and animation effects, to ease the user into the product with as little friction as possible. The resulting update increased user sign-up by close to 100%.

A user flow map that I created to integrate new onboarding features.

One of the other main features I worked on was the job tracker page. I designed it as a kanban board to provide the users with a visual sense of progress as they progress in their job search. Over several iterations, I updated the copy, layout, and structure of the tool to optimize usability for users with low tech-literacy.

The Job Tracker page: applications are represented by cards, which you can drag to the right as you progress through the application process.

To ensure a smooth and bug-free app, I wrote and ran integration tests to ensure features were continuously working. I also manually audited the app for responsive design, web accessibility (WCAG 2.0), and localization compatibility.

Development

I worked on the development of the site using HTML, CSS, EmberJS, with a PostgreSQL backend. Most design tools used were Illustrator, Photoshop, with some After Effects.

Results

I made sure to record, gather, and analyze data to set target KPIs as we were building out the new features. Some things I looked for were user satisfaction, ease-of-use, and overall value. I combined qualitative in-person testing with quantitative survey feedback to gather as much data as possible. After analyzing the data, I presented my findings to the product team and made recommendations on how to proceed. This was an iterative cycle that I conducted every few months.

Throughout my time on this project, I helped increase sign-up rates, user-satisfaction, and set the standard for accessibility and mobile responsiveness.