Proved Calendly’s value with its first analytics platform

Calendly could count meetings but could not show their business value. I led its first analytics platform and created the visualization system, dashboard, filtering, and drill-down behind it.

Problem

60% of at-risk enterprise accounts couldn't prove Calendly’s value, making renewals harder.

My contribution

Led product and interaction design from discovery through launch; defined the dashboard information architecture and initial visualization system with a five-person team.

Key decision

Prioritized screenshot-ready evidence, strong defaults, and a deliberately small visualization system over exploratory complexity.

Downstream effect

Admins gained evidence for renewal and executive conversations; usage correlated with 15% greater seat expansion.